“If you don’t know where you’re going, anywhere will do”.
This applies to businesses as well as individuals. As the world changes in an ever accelerating way, a business must also change to meet the needs of its customers and other stakeholders. However this is never as easy as it sounds; an honest assessment of ‘where are we now’ kicks off the process, strengths and weaknesses are analysed, competition is assessed, and most importantly ‘where are we going’ is answered. The ensuing plan is practical and achievable and is itself adjusted in the implementation as critical criteria change.
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